THE pre fixe
Squarespace web design package
$1995
The Pre Fixe web design package was created for restaurants that are just starting out or have only been in business for a short while who need a straight forward, high quality website or need to redesign their current website.
I only work with one client at a time that way we can work closely together to create a professional website that showcases the best of your restaurant and builds the trust and authority that it deserves.
It’s also great for restaurants that want basic SEO to start ranking in local searches, audience tracking, and building an email list.
No more overthinking. No more overwhelm. No more time wasting.
Just a custom, professional website for your restaurant that you’re proud of with a design that you’ll absolutely love so you can get back to doing what you do best: Focusing on your guests.
I’d love to chat with you about your restaurant’s website needs.
THE pre fixe package is designed for restaurants who:
Are just starting out
Have been in business for a year or two or less
Need a redesign
Are embarrassed by their current site (or lack of)
Been relying mostly on social media platforms such as Facebook or Instagram to reach your potential guests and book reservations
Don’t have a reliable reservation system that makes it easy for guests to book
Design dates booked up to six months in advance. Wondering if your preferred design start date is available?
WHAT’S INCLUDED IN THE PRE FIXE WEBSITE DESIGN PACKAGE:
1:1 design start date reservation: I only work with one client at a time so your restaurant’s web design project has my undivided attention
Custom Squarespace website build: Building your website on Squarespace will make it easy for you to maintain your website without having to rely on a web designer or paying an expensive retainer to make updates and changes, saving you money and valuable time
4 Main page designs or redesign built on Squarespace:
Home, About, Contact, Menu
One additional page: Page of choice, blog, or gallery
Custom 404 page
Plus three legal pages: Terms and Conditions, Privacy Policy, and Disclaimer (using your provided content)Client Portal: Allows you easy access and communication during the design process
Pre build questionnaire: Allows us to get a head start on the design process
Two hour strategy session: We’ll go over exactly what you want the web design to look like and how to build your brand
Website copy writing and brand building resources: This will help you easily begin to write compelling copy for your restaurant’s website or hire it out
Domain set up or transfer: I will set all of this up and save you the headache
Professional email set up with Gsuite by Google: I will set up your professional email if needed which will build trust for your business and so you don’t have to worry about all of the steps
Basic Squarespace email setup for marketing: This will allow you to start building and growing your email list for your restaurant’s guests to you can begin a strategic marketing plan to bring in more business
Internal Asset Library with your provided Logo, Photos, Social Share Images, Favicon, and Brand Colors: This makes it easy for you to make changes on your website anytime
Image optimization: This will allow your website to load faster which search engines love allowing you to show up higher in search results
Mobile responsive design: Your website will look just as great on phones and tablets as it does on a desktop so your guests can easily find you and book reservations anytime
Strategic website practices designed to convert visitors into guests: Your website will be designed to make it easy to navigate and book reservations with your restaurant and provide guest with what they are looking for so they book with you instead of the competition
Social media integration: Your social media links will be embedded on your site to make it easy to follow you and promote your restaurant and bring in more business
Personalized Link in Bio link hosted on Squarespace: This is an on brand link that you can share across all of your social media platforms
Basic Search Engine Optimization with provided keywords: This will help your restaurant start to rank in local searches
Meta tags and descriptions for each website page: I will add the provided meta tags and descriptions to each web page. This helps boost your SEO and search rankings, making it easier for your restaurant to show up in local searches
Alt tags for photos, images, and graphics: This also helps your SEO and accessibility
Built in website analytics: See where your traffic is coming from so you can market to the right audiences
Connection of Facebook pixel: Tracking your Meta audiences will allow you to use ads if you desire to bring in more business and reservations
Embed of a 3rd party reservation system of your choice: This makes it easy for clients to reserve a table right on your website
7 day turnaround: No opened ended finished by date. You’ll know exactly when to expect your website to be finished
24 hours of revisions: You can send me as many revisions as you want within a 24 hour period
In-depth Squarespace training session and easy hand over on launch day: I will walk you through everything you need to know about your new website and how to use it so you can easily manager your website
4 weeks of post launch support: I will hold your hand after launch day just in case you make some changes you aren’t happy with or don’t know how to fix
What I’ll need from you before your website build start date:
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Web design packages cannot be booked less than two weeks in advance.
This is because you will need at least two weeks to complete all homework, curate all photos, and write your website copy or hire it done for you. You’ll submit everything before your design start date.
I don’t provide copywriting services but can recommend someone for you.
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For The Pre Fixe web design package you’ll provide all of the website copy.
I will provide you with resources and worksheets that will help you write your copy. You can also hire a copywriter.
You’ll need to do keyword research and include these keywords in your website copy so you can begin to rank in local searches.
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This is your logo, color palette, and mood board to create the design look for your website.
In The Pre Fixe package you’ll need to have your high quality logo ready prior to the design start date. I don’t provide logo design.
In your homework you’ll submit work the basics of your branding, such as colors and fonts.
I don’t provide banding services.
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You’ll provide all the images and graphics you’d like to use on your website.
If brand photography is not in your budget, you can curate stock photography and graphics from free and paid sources such as Canva. I’ll provide you with resources for curating images.
You’ll need to make sure you aren’t using images or graphics that are copyrighted.
Each photo or graphic will need a file name that reflects the keywords you’d like to rank for.
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Logo design or creation
Branding services
Full-service copywriting
Keyword research
Squarespace hosting or domain fees
App fees for any integrations or third-party tools
Required website legal pages written copy (Ex Privacy Policy, Terms and Conditions)
How it Works:
The Strategy
I only work with one client at a time so you’ll have my undivided attention.
Once you’ve booked your web design start date, we’ll begin with an in-depth strategy session. This is where we’ll go over your business, goals, and the branding for your website.
We’ll map out your restaurant website’s style, function, the pages you’ll need, and discuss content, SEO, images and graphics.
The Build
This is where the real fun begins! Once you’ve completed and submitted the homework, I’ll get to work creating your dream website that reflects the vision you have for your restaurant, bar, or café.
During the design process, you’ll have 24 hours to provide all the feedback and changes you’d like made.
This is a seven day process from start date to launch date.
The Support
Once your website is complete, I’ll provide a live training, showing you how to update your website yourself. Don’t worry! Squarespace makes this easy.
You’ll also receive four weeks of post launch support after your website launches.
That way if you make a change you can’t fix or need more support, I’m standing by to help.
why squarespace?
Because no one likes being held captive by their website designer.
Squarespace is my web design platform of choice because of its ease of use for busy restaurant owners and how it enables you to look after your website once the design and launch of your new website is complete.
This allows you to update your menu on the fly, make tweaks, and add information to your website without having to constantly rely on a web designer to make those changes for you, saving you time and money in the long run.